Pros and Cons of Being In House Painting Service Industry

The phrase ‘pros and cons’ is used extensively on the Internet. It basically means ‘advantages and disadvantages’ connected to a specific term, product, process, skill or an industry. Today we will briefly discuss the pros and cons of being in house painting service industry.

Painting the interior or exterior of a house is a major job of professionals. That’s the reason house painting service industry looks to have a bright future. If you are looking to start-up a home painting company of your own. It is always better to recognize the pros and cons of any business beforehand. In my opinion, let’s have a look at them here itself.

                   

Pros-

• Easy to Start: House Painting Service is considered to be one of the blessed businesses,    which does not require huge capital to establish. It can also be initiated as a part-time business, to begin with.   

• High Earning: Even though the startup cost is on the lower side, home painting business has a potential to earn high profit. As it’s a service-based business industry, the profit largely depends on the skill level and human resource.

• Categories Available: It’s not practical to depend on a single service let it be any business. Home Painting Service allows adding categories like Caulking & Sealing repair, Cement Patching, Pressure Washing, Drywall Repairing, Popcorn Ceiling Removal and much more

• Franchising is Possible: If the business runs well on the local level, it is better to expand it. Home Painting Services can be expanded by setting up franchises in different cities, states or countries for that matter.  

• Business Contacts: More than 50% of business is generated from contacts within the industry. House Painting Service comes under the same category as contacts with builders, property owners and interior designers provide better leads.

                 

Cons-

• Health Issues: If a person is into House Painting Service, he or she needs to be in a good health. As the task is a physical labor, it might not be suitable for every individual. For instance, a person with respiratory disorders like Asthma and Bronchitis are better away from the industry.  

•  Stiff Competition: As it is easy to set-up the business and even possible to manage it part-time the market is filled in with new players. Consequently, it generates a stiff competition amongst the new players itself.  

• Seasonal Work: House Painting work requires a specific climatic condition. If that is not available, the entire efforts of painting are wasted. This makes it a seasonal job, as people do not prefer painting their homes in moist conditions. 

• Dependent on Economy: Major work for home painting business comes from middle-class families. Having a well-painted house is considered as luxury even in most of the developed countries. If the economy is down people postpone the plan to coat the house with new colors. 

• Need to be Legalized: The time has gone, when House Painting Services were operated independently. Now if the company needs to survive in the market it is mandatory to have a business license, insurance, and bonding. This factor increases the total cost of setting up a company.       

4 Brilliant Ways to Advertise Your Painting Services

You might have come across various blogs and articles about starting a painting service with minimum resources. You must have everything ready by now, the company name, website, logo, materials and instruments to get the job done. Now, what your business needs are customers so that your efforts are remunerated.

Believe me; it is easy to set up a company; the actual challenge lies in turning it into a profit-making business. To earn the profit, you need customers, which is possible only if you promote your business well. To help you better in the journey to success, we have brought four brilliant ways to advertise your painting services. 

• Facebook Sponsored Listings: Use of Social Media for marketing products and services has  increased extensively. Platforms such as Facebook, allows the business owners to advertise their products and services economically. This is the only platform, which is inexpensive and effective at the same time. Facebook marketing makes your audience reach the website ten times more than usual. This can certainly help in creating the leads for your painting services. Other platforms such as Twitter, Instagram, Google Plus and Pinterest can be used as well.    

• Spend on Donation: It’s always useful to get associated with a local non-profit, school, or community organization and donate few percentage of your income to them. It not only serves as a social cause but also creates goodwill for your organization. It also benefits your business as the tax is deducted from the annual income. This also creates an exposure for the work, as the community get’s to know about your work and involvement in a social cause.

• Develop Industry Contact: More than fifty percent of the businesses for painting services are generated from industry contacts itself. The first step is to create membership account or vendor code with the company, which might require your services. For example, a construction company has a constant requirement for painting services. If your quotations and quality of work match their expectations, a returning client can be created. Always remember, these contracts are hired on a professional level, be sure about your communication and approach in the dealing.  

• Newspaper Classifieds: Marketing in this tech savvy world, has gone beyond the traditional Newspaper Classifieds. However, this is still an efficient platform for the local businesses. Primarily, the rates of classifieds have slashed drastically in recent years. This factor makes it an economical medium to advertise and reach the target audience. Classified is the only medium designed for the local businesses and clients, it’s wise to make the complete use of it. As an entrepreneur, you should keep all your options open for advertising your business.